SPECIAL REPORT by Martin Gooch

The report outlines the drivers, benefits and critical success factors required in the formation and management of value chains.  According to Gooch, the establishment of a successful value chain alliance depends on the existence of certain critical success factors.  These include the development of company cultures conducive to operating as alliances and the establishment of an effective governance system.  Principled leadership and vision, as well as the ability to interpret and respond to changing market trends, is essential to the maintenance of successful alliances