Research › Market Analysis

Market Analysis

Expertise

The George Morris Centre is the Canadian “go-to” source for livestock, meat and grocery product market analysis and intelligence.  The Centre will provide you with a client-specific reports  and subscription publications. George Morris Centre market analysis clients are comprised of the most widely recognized names from the animal health, production, processing and retail/foodservice sectors. 

We know that you are busy with purchasing, production, marketing and selling activities, and may not have the time or resources for in-house market analysis and forecasting. Yet price forecasting and market analysis are key tools for successful budgeting, procurement and marketing. This intelligence helps you anticipate, react and take advantage of market developments. This is where the George Morris Centre can play an important role in partnership with your firm.

The George Morris Centre can provide necessary market analysis and intelligence on the Canadian livestock and meat sector.  This can increase the effectiveness and profitability of your sales, marketing, procurement, and budgeting functions. Market analysis and forecasting can help to increase your market leverage in spot and contract negotiations, and refine your decision making process. Key benefits include:

  • Reliable livestock and meat cut price forecasting
  • Improved operations planning and budgeting
  • Enhanced risk management performance
  • Increased procurement profitability, through reduced procurement costs
  • Leveraged trade negotiation, sales and marketing strategies
  • Awareness of profit margins at different levels within the meat supply chain
  • Awareness of competitive performance and market development opportunities
  • Understanding of key industry issues

The Centre’s market analysis team provides:

  • Extensive database coverage of the U.S. and Canadian grocery, beef, pork, and chicken sectors, including production, international trade, inventories, and prices
  • Insightful data analysis utilizing proficient econometric and business forecasting capabilities
  • Comprehensive industry knowledge and understanding
  • Wide-ranging industry sources and contacts from livestock production sectors to retail across Canada and the US.

Market Analysis Publications and REports

The George Morris Centre offers subscriptions to five market analysis publications plus customer specific products.  To subscribe to a publication or to view samples, please click here.

Subscription Publications

Canadian Boxed Beef Report - a weekly report that assesses the pricing situation in the Canadian beef market and provides analysis of near term market direction, including a short term appraisal of Canadian beef market opportunities and risks. 

Canadian Cattle Buyer - this bi-weekly report analyzes market information, issues and opportunites from all across the Canadian and US cattle and beef industry, from the farm to the meat case.

Canadian Chicken Market Review - a monthly report that is specifically focused on the Canadian chicken industry, providing in-depth price analysis from the live bird to the meat case.

Canadian Pork Market Review - a bi-weekly report on markets and provides insights, outlook and analysis.

Grocery Trade Review - a monthly report that provides analysis of market issues and trends, as well as news of the trade between Canadian grocery manufacturers and distributors.

Customer Specific Reports

The George Morris Centre works with individual companies and organizations to provide market analysis reports tailored to meet the unique and specific needs of the organization.  The form and timing of these reports is entirely based on the client needs. Emphasis is placed on volumes and pricing forecasts to aid procurement and marketing functions. 

Projects We Lead
 

In addition to subscription reports and client specific reports, the George Morris Centre also provides firms market analysis research projects geared towards corporate goals or challenges.  Examples of recent firm-focused projects include: 

  • Economics of plant supply quota and allocation.
  • Forecasting livestock sector inventories, prospects and industry structure.
  • Regional investment opportunity analysis.
  • Due-diligence in livestock and meat company investment.
  • Product efficacy and market opportunities for products.
  • Competition and industry structural impacts of mergers and acquisitions.

Please Contact:

Kevin Grier, Senior Market Analyst
Telephone: 519-822-3929 ext 202
Email: kevin@georgemorris.org

View Publications